Bet Caddy Marketing Site
Designed and built the marketing website for BetCaddy, a platform that centralizes sports betting management and live game viewing. Working directly with their C-suite leadership, I created the crucial digital gateway that drives user acquisition and app downloads.
Designed and built the marketing website for BetCaddy, a platform that centralizes sports betting management and live game viewing. Working directly with their C-suite leadership, I created the crucial digital gateway that drives user acquisition and app downloads.
Bet Caddy Marketing Site
Bet Caddy Marketing Site
ROLE
Product Designer
Product Designer
PLATFORM
Responsive Web
Responsive Web
TIMELINE
Q1 2025
Q1 2025
BACKGROUND
BetCaddy identified a market gap for all-in-one sports betting management. As they prepared for launch, I was brought on to independently handle the complete lifecycle of their marketing website - from initial concept through design, development, and deployment - working directly with leadership to drive early adoption.
BACKGROUND
BACKGROUND
BetCaddy identified a market gap for all-in-one sports betting management. As they prepared for launch, I was brought on to independently handle the complete lifecycle of their marketing website - from initial concept through design, development, and deployment - working directly with leadership to drive early adoption.
BetCaddy identified a market gap for all-in-one sports betting management. As they prepared for launch, I was brought on to independently handle the complete lifecycle of their marketing website - from initial concept through design, development, and deployment - working directly with leadership to drive early adoption.
Challenges
Navigating strict licensing restrictions prevented using team logos and authentic sports imagery. I faced the complex task of translating app functionality into visually appealing, digestible content for potential users. Additionally, I needed to quickly educate and convert visitors with limited visual resources at my disposal.
Challenges
Challenges
Navigating strict licensing restrictions prevented using team logos and authentic sports imagery. I faced the complex task of translating app functionality into visually appealing, digestible content for potential users. Additionally, I needed to quickly educate and convert visitors with limited visual resources at my disposal.
Navigating strict licensing restrictions prevented using team logos and authentic sports imagery. I faced the complex task of translating app functionality into visually appealing, digestible content for potential users. Additionally, I needed to quickly educate and convert visitors with limited visual resources at my disposal.
Outcome
I designed and delivered a website that successfully drove app downloads, surpassing launch targets. Despite constraints, I created sports-themed visuals that effectively communicated the brand identity. By crafting an engaging user experience, I encouraged more users to explore and download the app. Throughout the project, I managed the entire lifecycle—from conceptualization and design to development and deployment.
Outcome
Outcome
Despite constraints, I created sports-themed visuals that effectively communicated the brand identity. By crafting an engaging user experience, I encouraged more users to explore and download the app. Throughout the project, I managed the entire lifecycle—from conceptualization and design to development and deployment.
Despite constraints, I created sports-themed visuals that effectively communicated the brand identity. By crafting an engaging user experience, I encouraged more users to explore and download the app. Throughout the project, I managed the entire lifecycle—from conceptualization and design to development and deployment.