Educating investors on accessing music royalty investments
This project created an educational experience for Jukebox's investors prior to purchasing music catalog assets, addressing the knowledge gap that often prevented potential investors from entering this unique market.
Leading a cross-functional team of engineers and stakeholders, the work focused on creating a seamless user journey through complex investment concepts. With no dedicated PM on the project, the role expanded to include developing the PRD and aligning stakeholder expectations to balance Jukebox's business objectives with their users' needs.
This project created an educational experience for Jukebox's investors prior to purchasing music catalog assets, addressing the knowledge gap that often prevented potential investors from entering this unique market.
Leading a cross-functional team of engineers and stakeholders, the work focused on creating a seamless user journey through complex investment concepts. With no dedicated PM on the project, the role expanded to include developing the PRD and aligning stakeholder expectations to balance Jukebox's business objectives with their users' needs.
This project created an educational experience for Jukebox's investors prior to purchasing music catalog assets, addressing the knowledge gap that often prevented potential investors from entering this unique market.
Leading a cross-functional team of engineers and stakeholders, the work focused on creating a seamless user journey through complex investment concepts. With no dedicated PM on the project, the role expanded to include developing the PRD and aligning stakeholder expectations to balance Jukebox's business objectives with their users' needs.
Jukebox
Jukebox
ROLE
Design Lead
Design Lead
TEAM
2 Product Designers, 1 Marketer, 1 Content Designer, 3 Software Engineers
2 Product Designers, 1 Marketer, 1 Content Designer, 3 Software Engineers
PLATFORM
Responsive Web
Responsive Web
contributions
Secured $3M in funding
Secured $3M in funding
TIMELINE
Q4 2024 - Q1 2025
Q4 2024 - Q1 2025
what's Jukebox?
what's Jukebox?
Jukebox is an SEC-regulated platform that enables investors to buy shares of music catalogs as alternative assets.
Music royalties offer a 7% yield and are uncorrelated with the stock market, making music catalog ownership an emerging asset class gaining traction for portfolio diversification.
Music royalties offer a 7% yield and are uncorrelated with the stock market, making music catalog ownership an emerging asset class gaining traction for portfolio diversification.
PROBLEM
PROBLEM
Low retention due to audience mismatch and high learning curve
Before our involvement, the platform had an 8.96% retention rate despite 2,000+ sign-ups, indicating that users were not staying engaged.
Before our involvement, the platform had an 8.96% retention rate despite 2,000+ sign-ups, indicating that users were not staying engaged.
Key Problems Identified in User Research
Key Problems Identified in User Research
Target Audience Misalignment
Target Audience Misalignment
The initial audience of music fans was not actively looking for investment opportunities, which required a shift toward targeting passive income seekers.
The initial audience of music fans was not actively looking for investment opportunities, which required a shift toward targeting passive income seekers.
High Learning Curve
High Learning Curve
Users found music catalog investment unfamiliar and lacked the confidence to pursue it further.
Users found music catalog investment unfamiliar and lacked the confidence to pursue it further.
SOLUTION
SOLUTION
Boosting investor confidence through education
Working with stakeholders, we hypothesized that by helping users understand how music catalogs work, they would feel more confident, leading to higher engagement. Based on this, we designed solutions to support informed decision-making and enhance user trust in the platform.
Working with stakeholders, we hypothesized that by helping users understand how music catalogs work, they would feel more confident, leading to higher engagement. Based on this, we designed solutions to support informed decision-making and enhance user trust in the platform.
ASSET DISCOVERY
ASSET DISCOVERY
Improving asset performance visualization
Many investors found it difficult to evaluate music assets when discovering potential investments. I designed asset cards and an interactive chart that consolidate key metrics, making performance data more intuitive and actionable.
Many investors found it difficult to evaluate music assets when discovering potential investments. I designed asset cards and an interactive chart that consolidate key metrics, making performance data more intuitive and actionable.
ASSET RESEARCH
ASSET RESEARCH
Optimizing investment research experience
Investors typically waste valuable time collecting scattered information from multiple sources. By consolidating real-time data, news, and educational guides directly into the platform, users gain immediate insights without the frustration of external research on asset history and financial concepts.
Investors typically waste valuable time collecting scattered information from multiple sources. By consolidating real-time data, news, and educational guides directly into the platform, users gain immediate insights without the frustration of external research on asset history and financial concepts.
INVESTMENT EXPERIENCE
INVESTMENT EXPERIENCE
Refining the buying flow
Traders often lose momentum when researching assets during their workflow. This floating buy card solution seamlessly integrates real-time streaming data, allowing users to look up assets without disrupting their decision-making process.
Traders often lose momentum when researching assets during their workflow. This floating buy card solution seamlessly integrates real-time streaming data, allowing users to look up assets without disrupting their decision-making process.